शुक्रवार, ३० जानेवारी, २०१५

" Indian Elections Before & Now… Delhi Election: Cold War on Social Media !"


          Delhi’s elections are on last mood. Someone will win and someone will loss. People don’t have to do anything with them (politicians), they want only compressive development. Now a day’s voters especially youngsters are fully aware about whom to vote and why he /she to vote, which party is giving appropriate assurances, whose manifesto is good and trustworthy! Why such awareness spread? I think due to revolution in 21th century specially education as well as social media awareness. Due to that world is coming closer and closer day by day! OK let’s talk about Delhi... I

        really appreciate people of Delhi because once they get realize that injustice happened with them, or if something going wrong about governance any injustice reason then they suddenly come out on road and do agitations/demonstrations either ferociously or non violently according to situations of government reply/responce.While in other state/areas youth don’t have such unity to do such agitations against government of miss-governence or distortion/deformities in society. I am not saying other state/areas youth do not have dare or unity, but as compare to delhi its less! as per my view! Delhi is Capital of nation , both Loksabha & Rajyasabha and all crucial offices are in delhi, so all decision has been taken from capital city Delhi. There fore all print media and electronic media houses are also there in capital of nation i.e.delhi , so easily get publicity and pay attention of government towards their march! This is also biggest reason why youth prefer to choose agitations/demonstrations in dehli!


   Let it go , now about past information or situations of Indian politics! We all know about position almost one decade ago and earlier years there was not more news cannels.There was only one trustworthy channel that was Doordarshan alias DD news! Peoples were waiting that time to listen news whenever news time was there! Because that time there were only two to three times in a day news were transmitting/broadcasting. Also almost more than half of people were preferring Radio because it was more affordable and easily portable. Election Campaign via radio or television was not there because peoples and politicians were completely unaware about that funda of campaign. There was not even any parties Advertisement on Radio , TV and also not more advt. in print media i.e. news papers too. Politicians were believing door to door campaign and Open Rallies. Mostly hard copies i.e. advertisement papesr/chits were there. It was enough for peoples/voters that whom to vote. There was also dynastic polistics like today.Dynastic politics still here in India everywhere from Galli to Delhi. We cannot refuse that utterance fact about dynastic politics. But we saw little bit change in last some elections including Maharashtra,Haryana,Jharkhand etc. leave it.. lets come on our topic!

     Recently  PM narendra modi won the loksabha election due to strong campaigning on social media. Lakhs of Youth were campaigning for bjp through Whatsaap , Twitter , Facebook specially. That campaign of BJP was copy of America. Same kind of elections campaigns always happens in western countries like America, England, Australia, Spain etc. Specially I But America is some steps ahead than other countries about social media campaigning. By holding one tag line of election as American President Barack did by “YES WE CAN’ . Same funda PM Modi had taken that time by using “Ab Ki Baar Modi Saarkar” tag line for loksabha election campaign. This was first time election campaign through Social Media which resulted in unprecedented huge success!
 
   Ohhhh! one more thing I forgot, let me clear that thing, Whenever 2011 Anna Hajare’s big JANLOKPAL agitation was on RamLeela Ground in Delhi along with Kiran Bedi , Arvind Kejriwal and lacs of youths that time, firstly Kejriwal and his some confederates in IT sector did awareness through Social Media prominently Facebook,Twitter ,Text Messeging, auto miscall for support Aanna Hajare and Janlokpal.It was first huge success  of socil media awareness. Also I will give equal credit to print media and electronic media too.

   Mostly influenced fact was miracle happened in delhi when Aam Aadmi Party got huge success by destroying politically to prompt CM Sheila Dixit ! Voters in Delhi compelled her to take forced retirement in politics! This was historical/game changing moment because let alone others, self CM shiela Dixit had entailed ignoble defeat! it had better not to talk on it we are witness about all matter.Anti incumbency about promt delhi CM’s offend governance style and No full right to take any decisions without Sonia Gandhi’s permission were crucial factor there…and so many reasons were there! due to that people were tired about such governece.Same time People got another choice in the form of Aam Aadmy Party which was part of ‘Team Aanna ‘ initially . who had some experience about how to campaign via social media how to attract youth and womens. It happened he bebome successful to inculcated how AAP good option for delhi due to thatn anti congrees and anti modi votes gotten to AAP! and Then Arvind Kejriwal become delhi CM after Shiela Dixit! Historical moment was that first time any ordinary person reached at CM post easily within some days/months of campaign! How it evolutionary change happened? Wasn’t it miracle? Answer= yes? Or No? answer is No ! that happened due to internet addicted (sorry user) younger’s crucial role! i.e. Of course social media!
   
      So,finally we would say because of social media this Delhi election is very easier for every political party for easy campaigning. This happens only due to Social Media’s Evolution. Now a days Whatsapp , Facebook , Twitter ,Text Messeging , voice calling , record calling etc. are new techniques of campaigning which is nice funda to reach towards voters easily. also hike, instagram and telegram are rising rapidly in india. Every political party knows importance of social media campaign.
   
    From now Same thing will going to happen…..for every election in future……of course  this time too! Because elections are going on in delhi and battle/cold war is going on social media between all parties.Lets see what happens! One thing is clear that Social Media will play important role in this election. All survey orgnisations and Channels are also confused about mandate! Because every channels survey are showing different-different figures.
   Someone will win and someone loss but this election will be historical because first time voters in Delhi have two good choices in the form of AAP and BJP. As my perception and according to all survey Congress is not in race! so real battle between two parties BJP and APP etc. (both BJP and AAP have lacs of young supporters! That’s the curiosity!)

     Let’s see Political Entertainment on social media!!  :-)
My good wishes for all political parties for good result! :-) Thank you very much! :)

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